Denstock was established in 2009. The proud Australian distributor of exceptional global footwear and merchandise.
At Denstock we take pride in delivering quality products with a personal commitment to service and support.
Denstock Australia Pty Ltd was established in 2009 and is a family-owned business supplying FIFTY/FIFTY insulated bottles, Hi-Tec, Grisport and Magnum Footwear in Australia. Denstock Australia has a long history of providing high-quality performance product lines at competitive prices Australia-wide. Denstock backs an extensive vendor refill product range for at-once ordering with excellent customer service as a priority.
Denstock Australia is the sole Australian distributor for, FIFTY/FIFTY insulated water bottles, Grisport, Hi-Tec and Magnum footwear, the world’s number one uniform footwear brand, and as part of this, we are a major supplier to most of the Police, SES, Correctional Dept’s, Ambulance Services and Fire Agencies throughout Australia.
Denstock enjoys a strong relationship with Hi-Tec, having been supplying Hi-Tec since 1986. Denstock has regular input into the design and development of Hi-Tec products and ranges for the Australian market.
The Hi-Tec brand was founded in 1974 by the current chairman of Hi-Tec Sports, Frank Van Wezel. Now, over 50 years on, Hi-Tec Sports is recognised worldwide as a leader in sports and outdoor footwear. Today, Hi-Tec is distributed in approximately 100 countries, employs around 400 employees, and generates more than US$300 million in global sales.
Denstock has been involved with Magnum in Australasia since its inception in 1982. As with Hi-Tec, Denstock is involved with Magnum product development and enhancement to ensure all products are designed for Australian conditions and end users. Magnum was born in 1982 through demand for lightweight, athletically built black tactical boots from the FBI training centre in Virginia, USA. Officers had been wearing the Hi-Tec Sierra Lite Hiking Boot but wanted a black, high-top version so Hi-Tec developed a tactical boot constructed using sports shoe materials. Since 1990 from being established in the USA market, and as Workwear Group will no doubt know, the Magnum range has been developed to cater for the global demand for uniform footwear to meet the different requirements of military, police and emergency services around the world. Since 2002 Magnum has operated as a standalone brand separate from Hi-Tec with its own dedicated design and development teams. Today Magnum is sold in 100 countries around the world for Law Enforcement, Military, Ambulance, Fire and Rescue professionals.
Denstock has significant experience and a strong track record in delivering outstanding products and solutions to various emergency and other services. We have been distributing Magnum footwear for over 20 years and currently supply a large number of Police, Correctional Services, Emergency Services, Fire Departments and Services along with the Defence Forces in Australia and overseas. We have been distributing Magnum footwear for the past 23 years and are the sole supplier of Magnum footwear to the government departments and other clients in the table on the following pages.
FIFTY/FIFTY was established in 2015 in beautiful Oregon, USA. The company blends style, colours, and reasonable pricing to offer the best possible sustainable vacuum-insulated products on a global scale. Each product is made of 18/8 stainless steel, is double-walled, vacuum-insulated and comes in an array of colours. The product line includes bottles, tumblers, mugs, growlers, & food storage containers with accessories to accompany each.
FIFTY/FIFTY works with various distributors worldwide, and their product line can be seen in big box stores and independent shops. They strive to build products for any occasion, including fitness & outdoor enthusiasts, beer & wine connoisseurs, and coffee aficionados. They take pride in providing great customer service and actively review consumer feedback to improve their product and designs.
The Denstock ethos is very much customer-focused to ensure we provide the best customer experience possible while ensuring we provide innovation both in terms of design and components by listening to users’ needs and integrating them, as far as possible, into any new product lines and designs.
Denstock has had a strong relationship with Grisport, supplying footwear to specialty outdoor and fashion stores since 2020.
Grisport has been an Italian company since 1977 and is proud to be family owned. Grisport footwear is Italian designed and handcrafted in Europe, with attention to detail and production technology that offers comfortable and performing footwear with an original style.
Grisport has implemented an effective traceability system that enables us to trace back every step in the production process, so we always know which materials were used.
Grisport has produced a Charter of Human Responsibilities, or Code of Ethics, to ensure that the company is committed to respecting the rights, work, and dignity of the people involved on all levels. Grisport maintains the strictest standards of eco-sustainability when selecting raw materials. Furthermore, a photovoltaic system on the factory roof, which covers approximately 15,000 m2, supplies 70% of the power required for production (which is about 850,000 kW/h per year). all areas of manufacturing our products.